Cross-Cultural Aspects of Tourism and Hospitality. A Services Marketing and Management Perspective, 2 ed, Paperback - Erdogan Koc

Detalii:

Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.Publisher: Taylor & Francis LtdAuthor(s): Erdogan KocIllustration(s): 55 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and whiteNumber of pages: 398Publication date: 2025Dimensions: 174 x 246 x 23Cover type: Paperback / softback

Preț:

302.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Taylor & Francis Ltd