Marketing Science Fictions. An Ethnography of Marketing Analytics, Consumer Insight, and Data Science, Hardback - ***

Detalii:

This book pulls back the curtain on contemporary data-driven marketing, revealing the intricate ways marketers create value from online data. It offers valuable lessons for academics and students of marketing, technology and data science.Publisher: Bristol University PressAuthor(s): Robert (University of Birmingham) CluleyIllustration(s): 1 Tables, black and white; 17 Illustrations, black and whiteNumber of pages: 192Publication date: 2024Dimensions: 240 x 161 x 17Cover type: Hardback

Preț:

577.99 ^RON

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Alte detalii:

Magazin: Elefant.ro
Brand: Bristol University Press